The economic situation at the FC Barcelona offices is far from ideal. It’s hard to get money and the club has been actively looking for ways to turn the situation around.
In view of the same, the Catalan club has also been looking for a new sponsorship contract for next season, especially as it is in the final year of partnership with Rakuten. However, there is an alarming situation in relation to another partner.
According to SPORT reports, Barcelona’s contract with Nike is in jeopardy. If Xavi’s team fails to qualify for the UEFA Champions League next season, the sponsorship money paid by the company will be affected.
Barcelona have already suffered a major financial blow with their elimination from the UCL group stage. Even winning the UEFA Europa League title will not be enough to cover the loss of funds.
Joan Laporta and Xavi see the approaching summer window as crucial to the project. Multiple matches and high-level signings are on the lookout. It goes without saying that the reduction in the sponsorship amount will be a big blow to the plans.
Furthermore, the club’s absence from the prestigious European competition could damage its chances of signing superstars like Erling Haaland. The Norwegian international has made it clear that he will only join a team that is competitive at UCL.
The last extension of the contract between the two parties was in May 2016 when Josep Maria Bartomeu announced the extension until 2028. From that date, the reported value of the deal was €105 million, which could increase by another €50 million in variables.
This puts more pressure on Xavi to secure qualification for this season’s Champions League. As it stands, Barcelona are just a point behind the top four. However, it would take immense consistency to secure the location. Another possibility for Xavi’s team would be to win the Europa League, which would automatically win a spot in next year’s UCL.